Japanese automaker Mazda Motor Corporation has recently announced that it has already launched its Mazda Demi ‘Chiara” special edition. The production of this special edition Mazda Demio is to celebrate the winning of the said model of the 2008 Automotive Researcher’s and Journalists’ Conference of Japan (RJC) Car of the Year award. It will be available for sale starting the 20th of December this year at Mazda, Mazda Anfini, and Mazda Autozam dealerships nationwide.
The name ‘Chiara’ means bright or brilliant in China and this special edition had been based on the 13C-V grade Demio. The 13C-V model is a front-wheel drive powered by a 1.3-liter Miller Cycle engine and the CVT or continuously variable transmission. It is also based on the electronically controlled four-wheel drive 13C grade model.
On the outside, the Chiara is finished off in the exclusive Golden Red Mica which is a bright shade of red with sprinkles of Gold flakes and this is its standard color choice. Other color options include Crystal White Pearl Mica, Sunlight Silver Metallic, Radiant Ebony Mica, and the Brilliant Black. And when you take a peek inside, you’ll see that it has custom seat covers that have a multi-strip pattern. These custom seat covers further enhance the distinctive style of the special edition model. There are special equipment installed in the Chiara improve convenience. Some of these conveniences include the auto light system, keyless entry and starter sytem, water-repellent coating for glass surfaces, and the rain sensing front wipers. This type of wiper was initially just a factory-installed option for the standard Mazda Demio. Another feature of the Mazda Demio Chiara special edition are the silver bezels on the steering wheel spokes.
The Mazda Demio Chiara special edition’s manufacturer’s suggested retial price 1,410,000 yen for the FWD version and 1,550,000 yen for the e-4WD version.