Perhaps in the hope to develop better its relationship with its customers, Mazda Motor Corporation has decided to come up with a magazine that will be targeted to its customers. This magazine will be distributed in eight countries including Japan, US, UK, Germany, other European countries, and Australia.
The Japanese “Zoom Zoom” will be released at the end of the month. The magazine will provide customers with information about Mazda’s products while they wait for their cars to be serviced. Aside from product info, the “Zoom Zoom” will be featuring company news, phots, and articles or materials that have been contributed by Mazda enthusiasts or owners.
Half of the content of the magazine will be the same for the eight countries initially getting the magazine, while the other half will be specific to each country. For example, the Japanese magazine will have an interview with the TV personality that appeared in the television advertisements of the automaker, while the US version will include a feature article about local car racing.




