As part of the Zoom-Zoom philosophy of Mazda, the Japanese automaker is planning to have a totally new line-up of powertrains for 2010. The Japanese automaker has presented some of its engine in the all-new line-up during the Tokyo Motor Show.

The first engine Mazda has presented is its direct injection spark ignition (DISI) which is  1.4-liter petrol engine. With this engine, Mazda hopes to increase improvement in performance by up to 15-20m percent and the fuel economy to 20 percent as well.

There is also Mazda’s development of a clean diesel engine to comply with the strict requirements of European emissions. Diesel engines have become quite popular in the recent years because it offers excellent fuel economy and substantial torque. Mazda is planning on expanding the usability of these diesel engines by producing “fun-to-drive” engines that are capable of higher engine speeds and with a 10 percent fuel economy improvement.

The next generation RENESIS 16X rotary engine is also part of the Japanese automaker’s lineup. This is a 1.6-liter engine which features a trochoid chamber shape aimed at increasing torque at all engine speeds and improving thermal efficiency. This engine also aims to improve side exhaust ports and other advancements that will in turn improve the efficiency of the engine. This engine will be the one powering the Mazda Taiki Concept which was revealed before its Tokyo debut. This is the fourth concept car in the ‘Nagare’ design series which is inspired by the natural flow of air.

Mazda also has its own take on hybrid vehicles with its Mazda Premacy Hydrogen RE (Rotary Engine) Hybrid which follows the Mazda RX-8 Hydrogen RE. The Mazda RX-8 Hydrogen RE had already been leased to some of the governments and to some companies as well. The Mazda Premacy Hydrogen RE Hybrid was shown during the Tokyo Motor Show. The result of this new engine is 40 percent more than the RX-8 Hydrogen RE, thus there is much better acceleration performance.

Mazda also has a new concept hybrid system that will match the new hydrogen rotary engine being developed.

Mazda is also working on vehicle safety with its HMI or human-machine interface which will make the communication between the driver and the vehicle a lot easier. The Japanese automaker is also developing multi-switches to be incorporated in the rotary-inspired steering wheel to allow drivers to have control over some driving operations without having to remove their hands on the steering wheel.

Seita Kanai, Mazda’s director and senior managing executive officer, said, “Mazda’s determination and passion is expressed in the "Sustainable Zoom-Zoom" plan, our long-term technology development vision that was announced in spring 2007. In advancing this plan, Mazda aims to further evolve its Zoom-Zoom world by delivering true driving pleasure harmoniously balanced with high levels of environmental and safety performance, and by building cars that look inviting to drive, are fun to drive, and make you want to drive them again.”

Mazda MX-5 Roadster Coupe has been named Scotland’s ‘Best Drop-Top’ during the Scottish Car of the Year 2007 Awards. The Association of Scottish Motoring Writers (ASMW) is the one which gave Mazda MX-5 its award and when the ASMW President, Stephen Park, presented the award to MX-5, it commended the Roadster Coupe for offering drivers with “the thrill of sports car driving with the added bonus of refinement, security and value for money.”

This is already Mazda MX-5’s second year in a row for winning the award as the soft-top Mazda MX-5 last year also successfully won the award. Park said, “Believe it or not, there are more drop-top roadsters in the UK than anywhere else in Europe and Scottish motorists love them. The Mazda MX-5 Roadster Coupe is a worthy winner and proved its credentials by beating the new Audi TT Roadster to the top spot. The Mazda MX‑5’s combination of style, quality and driving experience outperforms many motors costing twice as much.”

Mark Cameron, Mazda UK’s Marketing Director, commented saying, “We are truly delighted that the Mazda MX-5 Roadster Coupe has been named Scottish Car of the Year ‘Best Drop-Top’. This year’s award is further confirmation that the latest MX-5 has kept faith with the ethos of the original iconic Mazda sports car, while adding even more Zoom‑Zoom excitement, refinement and usability to the ownership and driving experience. It’s no surprise that Mazda is recognized as the UK’s favorite sports car brand.”

The Mazda MX-5 Roadster Coupe plays a large part in building the brand of Mazda, and the ‘halo’ effect of the sports car is felt throughout the range. The success of the sports car in the north border is the evidence of its continuing popularity and it seems that there is no stopping to the sports car in thrilling UK motorists still in the future.

Perhaps in the hope to develop better its relationship with its customers, Mazda Motor Corporation has decided to come up with a magazine that will be targeted to its customers. This magazine will be distributed in eight countries including Japan, US, UK, Germany, other European countries, and Australia.

The Japanese “Zoom Zoom” will be released at the end of the month. The magazine will provide customers with information about Mazda’s products while they wait for their cars to be serviced. Aside from product info, the “Zoom Zoom” will be featuring company news, phots, and articles or materials that have been contributed by Mazda enthusiasts or owners.

Half of the content of the magazine will be the same for the eight countries initially getting the magazine, while the other half will be specific to each country. For example, the Japanese magazine will have an interview with the TV personality that appeared in the television advertisements of the automaker, while the US version will include a feature article about local car racing.

The Sydney Auto Show saw the debut of the fastest hatchback vehicle Japanese automaker Mazda has ever made, the Mazda 3 MPS Extreme.

The power specs of the upgraded Mazda 3 are amazing with its 2.3-liter turbocharged engine being able to produce 282bhp and 425Nm of torque. This is an increase of 26bhp and 45Nm. With the upgrade made both on horsepower and torque, of course the overall performance of the Mazda 3 MPS Extreme also improved by at least 20 percent. The brakes have also been upgraded.

The acceleration speed has not yet been revealed but it is said that this 5-door hatchback will run from 0-60 miles per hour in less than 5.5 seconds. With that speed, the Mazda 3 MPS Extreme is currently the fastest model in its class.

Other upgrades of the said model include 19-inch BBS Motorsport alloy wheels and extra MPS badging and the suspension has also been reduced by 25mm. This model will soon be available for grabs in Australia. Unfortunately, UK buyers will have to do with the standard Mazda 3 which has 256bhp.

Beginning October 27 to November 11, the Tokyo Motor Show will happen. But that’s not all. The Tokyo Motor Show will also play witness to the debut of the Taiki concept study, the successor of the Nagare design theme.

The Taiki concept is a study on aerodynamic design which is inspired by nature and the all-new generation of the Rotary engine. The Mazda Premacy Hydrogen RE Hybrid will also debut at the Tokyo Motor Show this month, together with the Taiki concept.

The concept behind the Taiki is to follow in the footsteps of the Nagare, Ryuga, and Hakaze concept vehicles from Mazda. It will further develop and improve the theme via the fusion of the design concept of Nagare (which means flow) and the real-world technologies. Mazda Motor Corporation said that the “Mazda Taiki sets a new ideal for the front-engine rear-drive sports car of the future.”

The 2008 model for the Mazda CX-9 Sports Utility Vehicle was named the SUV of the Year by Motor Trend Magazine. Motor Trend Magazine said that the award which is from a field of 11 finalists will be featured in the November 6 edition of the magazine. The Editor-in-Chief of the Magazine, Angus MacKenzie, said, “We wondered if it would be possible for Mazda to inject its sports car DNA into their first-ever three-row crossover — a crossover that happened to be one of the largest in the lineup.” He also said that when the results of the test were shown, the Mazda CX-9 SUV was “arguably the most enjoyable sports utility to drive, and a great reminder that SUVs can be as exciting as any car.” The specifications of the Mazda CX-9 are the following: Powertrain – 3.7-liter V6 engine capable of delivering an impressive 273 horsepower Acceleration speed – Zero to 60 miles per hour in 7.8 seconds Fuel economy – 15 miles per gallon in the city and 21 miles per gallon in the highway Weight – 4,633 pounds and it is a seven-seater sports utility vehicle The other finalists for the SUV of the Year award include Hyundai Veracruz, Land Rover LR2, Saturen VUE, Buick Enclave, Toyota Land Cruiser, Jeep Liberty, Subaru Tribeca, and Toyota Highlander.