The Mazda North American Operations (MNAO) decided to help internet-savvy car buyers be one step closer to buying their new Mazda cars and experiencing that new car smell without having to leave their house.
A first in the industry, the Mazda Shopping Assistant program would provide potential buyers with an actual quote (from the customer’s choice of dealer) of the vehicle they wish to buy unlike what other manufacturers do like just providing customers with the manufacturer’s suggested retail price or MSRP.
The official website for Mazda USA, www.MazdaUSA.com, will be providing the link to the new Mazda Shopping Assistant(MSA) program that will connect consumers with Mazda Personal Shoppers who can answer specific questions and provide personalized shopping experiences through the Web-chat sessions. With the help of these in-house Mazda employees, buyers can configure a vehicle, select dealership, search vehicle inventory, get an actual dealer quote, schedule a sales appointment and acquire information about the financing for the Mazda vehicles. Once the price has been agreed on by the customer and the dealer, the Personal Shopper will set an appointment time at the dealership for the final paperwork to be signed and for the car to be delivered.
“We want to make the vehicle purchase process as easy and comfortable as possible for our customers," says Mike Ray, director, Customer Satisfaction and Loyalty, MNAO. "On average, a typical car buyer spends four hours at most dealerships buying a new car. In a day and age when every hour counts in our busy schedules, we believe the new MSA program is the perfect tool to help Mazda customers spend less time shopping and more time driving."
This MSA program, which is designed to connect customers and dealers more quickly will, makes the purchase process faster by streamlining three of the steps involved in vehicle buying which are the model selection, price and financing.