Mazda Motor Corporation has announced the launch in the Japanese market of their fully redesigned Mazda Demio, or what is world-widely known Mazda 2. The launch and the commencing of the sales happened last July 5, 2007. It could be remembered that a week or two ago, Mazda said that they have already started production for their redesigning of the Mazda 2. They sure move fast on production as they now have announced the comecing of the sales of the much-awaited Mazda 2. The Mazda 2 has already gone on sale at all Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan. Their target sales for all new Mazda Demio is 5,000 units a month.
This all-new Mazda 2 offers a lot to its owners from driver-friendly functionality, packaging, and individual styling. The design team who worked on this new Mazda 2 focused on bringing that fun-to-drive Zoom-Zoom character into this redesigned creation. They also still balanced it with top class fuel economy, safety performance and comfort levels. With its redesigned body, performance and basically everything, it has now become 100 kilograms lighter than its predecessor. The Demio 13C-V grade combines Mazda’s newly developed, naturally aspirated MZR 1.3L Miller-cycle engine with continuously variable transmission (CVT) to attain a top class 10-15 mode fuel efficiency of 23.0 km/L. This signifies an improvement of approximately 20% over the previous model.
The Chairman of the Board, Representative Director, President and CEO of Mazda Hisakazu Imaki said, “ The all-new Mazda Demio is a core global model and it is intended to accelerate our progress toward achieving the objectives set out in the Mazda Advancement Plan, our new mid-term plan announced in March of this year. Furthermore, this is our very first product that embodies “advanced Zoom-Zoom offering harmony between driving pleasure and environmental and safety features, based on our long-term technology development vision, ’Sustainable Zoom-Zoom.’ At Mazda, we will continue to drive our business forward through product-led growth and, at the same time, enhance our efforts to develop environmental and safety technologies to help realize a sustainable future.”
I said it before and I’ll say it once more, it would really be a shame if the American market wouldn’t be able to taste and experience the upgrades Mazda has proudly made on their New Mazda 2. Well, I still have my fingers crossed that if the new Demio received good praises, then they’d let us experiences its fine goodness.