The Quality Report for 2007 which is being published Germany’s largest car magazine, the Auto Bild, has awarded Mazda the First Place. This would make Mazda’s third award in three straight years from the magazine.
Auto Bild’s Quality Report includes several criteria which are the endurance tests,recalls, Germany’s Technische Uberwachung Verein (TUV) report, car owner surveys(which would be Auto Bild subscribers), customer complaints at Auto Bild, warranty types , and quality of dealership based on secret service tests. The result of this is a comprehensive picture quality for Europe’s largest market according to brand.
Like the two previous Quality Reports of Auto Bild, Mazda’s quality reigned over all the criteria set upon by the magazine. The Quality Report shows that Mazda’s strong point were reflected under its long term quality based on the TUV report of roadworthiness inspections of cars that are already two-three years old, the Endurance test made by Auto Bild where the new Mazda 5 is currently halfway through the test but still didn’t show signs of breakdown.
On the category of low repair frequency and high body build quality, Mazda worthily scored higher among others. This enabled Mazda to improve more on the 2006’s excellent result. And once again, Mazda got a very positive feedback on customer satisfaction and warranty performance for this year 2007, which accordingly is the company’s known strength.
Dan Morris, Mazda’s Senior Managing Executive Officer in charge of marketing, sales and customer service said, “We’re especially honored that in 2007 Mazda was chosen the winner of Auto Bild’s Quality Report for the third time.“This prestigious award is a recognition of the quality of the design and manufacturing built into every Mazda vehicle. And it gives us more confidence as we move forward with our plans to bring even greater levels of quality to all aspects of the Mazda Zoom-Zoom car owning experience for our customers worldwide.”